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» Choosing An Internet Marketing Company

       List of Marketing Companies     Choosing a Host     Choosing a Web Developer

Promoting Your Website

Selecting a web site promotion company is very important. If your site can't be found in the search engines and directories, you won't get the sales and traffic to have a successful business. These services are referred to as Search Engine Optimation (SEO) and Search Engine Marketing (SEM).
 

Asking the Right Marketing Questions

Find out how long the company has been doing internet marketing. Ask for referrals from some of the customers. And better yet ask them to give you the domain names of some sites they are promoting. Then type in relevant keyword phrases at search engines to see how they rank.
 

Search Engine Ethics

Do they use ethical methods to promote web sites? If they use spammy techniques it is possible for a search engine to ban your site from their listings. You do not want your site to be penalized such as a zero Google Pagerank, PR0.
 

Search Engine and Directory Placement Guarantees

Does the promotion business offer any guarantees as to where they will be able to get your site placed? If you are in a competitive industry this can be difficult to achieve. Are their claims reasonable for the amount you pay?
 

Pay Per Click (PPC), Cost Per Click (CPC)

Will they be using PPC and CPC to promote your site? Or will they rely solely on free listings? What types of programs do they use for PPC bid management? How will they improve your site's link popularity? What are their linking strategies and what is the cost?
 

Website Log Analytics, Site Metrics

What reports will they provide to show the progress they are making with your site? How often? Is there live tracking of clicks and sales? Will they provide Return on Investment (ROI) analysis?
 

Find the Right Marketing Specialist

When your Internet marketing needs are more specific, a provider focused on a single area of web marketing is the ideal solution. These professionals fill in the gaps of an otherwise sound marketing foundation. Whether your strategy could benefit from measurement tools, or you are about to launch an affiliate marketing program, these specialists have the expertise you need.
 

Web Marketing Expertise

There is a significant assortment of targeted web marketing techniques and resources available. Some areas in which these web marketing professionals focus include:
  • Management of email marketing campaigns, copywriting, and autoresponder development to reach potential clients.
  • Newsletter development, management and promotion with the intent of maintaining contact with an existing audience and expanding your subscription base.
  • Internet marketing tools to measure performance, manage content, and identify new opportunities.
  • Market research to fine tune everything from the retail cost of your products to uncovering uptapped niches.
  • Software to launch and manage an affiliate marketing program for your e-business.

Focus on Your Goal

If you are uncertain which service best meets your Internet marketing goals, consider the desired end result. Choosing a web marketing specialist to identify and fill loopholes in your marketing strategy can widen your e-business' reach, increase revenue, and promote repeat sales.
  • Do you need a means of reaching potential clients or uncovering new markets?
  • Do you need wider exposure for an existing marketing effort?
  • Do you need to measure the effectiveness of your current or a new Internet marketing strategy?
  • Do you need to expand your product's exposure?

List of Internet Marketing Companies

 

 

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