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E-commerce sites face challenges above and beyond traditional web design issues. An effective e-commerce web design informs customers, provides efficient service and manages their purchases. As a result, a web presence is needed in addition to features such as e-commerce solutions (shopping cart software and merchant accounts) and e-commerce web hosting.
Some e-commerce firms offer a full range of services to support any online business venture. Others may specialize in one area. To find the best fit for your project, determine how much support your e-business requires with this checklist.
- Does the project require services or resources beyond e-commerce web design?
- What features are needed in addition to web design (database development, shopping cart software installation, live support software development, merchant account creation)?
- Is this a new e-commerce site or a re-design project?
- Is there a need for e-commerce web hosting in addition to design issues?
If your project has particular needs based upon your industry or audience, a specialty web site design company is a good choice. Specialty web design providers posses a level of expertise mandatory for some projects, helping you better service clients or compete for business. They are often more able to gauge the needs of your audience, or demands of your industry, than a web designer with more generalized experience.
To clarify skills required of a specialized web site design provider for your project, review this checklist.
- What specific audience needs must this web design must meet?
- Is accessibility important? What type of accessibility issues does your audience face?
- Must the web site design meet language considerations for international users?
- Does your audience expect you to support specific segments of the population, such as woman-owned businesses or Christian-owned businesses?
- Does your web design needs have industry-specific considerations?
- Beyond web site design, does your project require marketing or branding expertise?
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