Domain Registration : A Winning Domain Name

Summary : Your domain name registration can be a key factor in solving the search engine ranking dilemma.

Your domain name registration can be a key factor in solving the search engine ranking dilemma. The name you choose could be the difference between search engine visibility and invisibility.

Try using at least one of your best keywords within your domain name registration. Search engines and directories give higher preference when your domain name is relevant to your site content or theme. In the same way that keyword frequency in your content influences search engine ranking, your domain name registration can help your site stand out.

The following is an example of three different ways to register a domain name, and how the major search engines will view them for indexing.

• www.trafficnmore.com
• www.trafficNmore.com
• www.traffic-N-more.com

Which one would you have chosen? www.trafficNmore.com, Right! Surprisingly enough, the search engines may not necessarily see it that way. Even though trafficNmore.com is easily understood by the eye of the visitor, the search engine will not see the difference between trafficnmore.com and trafficNmore.com. When it comes to case sensitivity, search engines turn a blind eye.

Neither is a good search engine ranking stratefy for a site dealing with traffic issues. Even though you have the approval of your visitor looking for your information, you could get a higher ranking by using www.traffic-N-more.com and still keep the eye appeal for your visitor.

The hyphen breaks up a longer domain name to reveal the major keywords describing your website's content or theme. This makes it easier for the visitor to understand, and most importantly allows the search engine to detect your keyword for indexing right off the bat. Cool, huh?

Moral of the story, give your visitor a break, create a domain name registration attractive to the way search engines index sites and your search engine ranking will benefit.

About the author : Debra Gravelle has been a business consultant and planner for 22 years.