Internet marketing : Blogging Along

Summary : The growing popularity of blogs makes it important for both web masters and E-commerce business owners to consider this Internet marketing resource.

Do you blog? If you're not familiar with the word "blog," it is derived from "web log." Blogs probably began when web denizens wanted a way to share things they found online with others. They created sites with links and commentary, pointing visitors to sites and information of interest.

Blogs have also become online "diaries" where bloggers share their experiences, often updating several times a day. Blog subjects may be political or technical, or even "Notes on Knitting and other crafty things from a Mom in the middle of nowhere with a computer and way too much access to technology," as one new blogger describes her site. Although many blogs have been fringe or counter-cultural, now it seems everyone has a blog. Even humorist Dave Barry has one. You can read it at: http://davebarry.blogspot.com/. Like everything else on the web, blogs are now being used for commercial purposes. This bodes well for both online business growth and search engine visibility.

The growing popularity of blogs makes it important for both web masters and E-commerce business owners to consider this Internet marketing resource. You can use a blog to help build your reputation as an expert in a particular field of knowledge, and increase resulting traffic to your site. Because bloggers scour the web for sites of interest, and compile them for the use of others, they quickly become resources. Being cited as a resource, either by name or URL, is noticed by search engine spiders and effects your site's search engine rank. You can go from unknown to web star in months! Blogging has become an effective Internet marketing tool, and traffic developer.

The technology is not very difficult to use, blogging creates more value for your audience, and is a part of a solid web marketing strategy. If you are interested in starting a blog, you can run one free of charge using blogger software. They'll host your site, or you can host your blog at your own site. Find out more at http://www.blogger.com/, its a great webmaster resource for learning how blogging can work on your site.

Copyright 2003, Cathy Stucker 

About the Author : Cathy Stucker is the owner of IdeaLady.com