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HOW TO CHOOSE THE RIGHT COMPANY
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International Web Site Design
The seamless nature of the Internet makes it easy to forget its reach is global. It is possible for end-users to surf across websites based in any number of countries with little or no awareness of international borders. In terms of web site design, though, there are instances when location matters a great deal.
When considering a potential web design company, their location can be an important factor. Selecting an international web design provider can be the best choice for the sake of your working relationship or for reaching your target audience successfully.
- Business Dealings - Any web design project is a business partnership. The best partnerships involve a level playing field for all parties. For ease of communication, accessibility, standardization of currency (for billing), etc it can be preferable to work with a web site design company based in your own country. On the other hand, quality web design may be available at competitive prices through international web design professionals. Your project's priorities determine which choice makes the most sense.
- Cultural Awareness - There are differences in language usage, customs, and values from country to country. In order for a web design to effectively communicate to an end-user, it must be created with this mind. It may not be enough to work with a web designer who speaks the language of your target audience. Effective web design for an international market must account for the audience's cultural experience as well. It is common for internationally marketed products to undergo name changes for this reason. The meaning of a product name or tag line may not translate smoothly between languages. By the same token, the quality of your site's navigational system holds little value if your logo design carries a derogatory meaning in your audience's culture.
- Market Awareness - In addition to language and cultural issues, an international web site design company is more aware of market conditions in their own country. This knowledge, in turn, results in a better received web design for the end user as well as the search engines.
To help those using variations on country names
Australia Australian, Belgium Belgian, Canada Canadian, China Chinese, Costa Rica Costa Rican, Croatia Croatian, Denmark Danish, Egypt Egyptian, Estonia Estonian, Finland Finnish, Germany German, Greece Greek, India Indian, Indonesia Indonesian, Ireland Irish, Israel Israeli, Italy Italian, Japan Japanese, Malaysia Malaysian, Norway Norweigan, Pakistan Pakistani, Romania Romanian, Russia Russian, South Africa South African, Spain Spanish, Sweden Swedish, Switzerland Swiss, Thailand Thai, Ukraine Ukrainian, United Kingdom UK Great Britain England English Wales Scotland Scottish.