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Website Design

Matching your web design project's requirements with the right service provider may feel intimidating. When your field of expertise includes nothing related to computers or the Internet, defining what you need in a web design can feel burdensome.

Web Design Consultation As a Resource

Providing a complimentary consultation is a fairly common practice among web site design companies. This time is a good measure of a provider's "vibe", as well as a resource in defining your needs.

To get the most from a web design consultation, be upfront about the fact you seek information and guidance on project requirements. Web design professionals are accustomed to linking need with the appropriate technology or service. They can easily explain the process in layman's terms for you. If you are not provided with a satisfactory, understandable explanation, it is safe to say that provider may not be the best partner for your project.

Identifying the Web Design Service You Need

Use the following guidelines:

  • Outline what you know - You may have a clear vision of features you want included in your website, but no knowledge of the technology to drive them. This is fine. A good web designer will understand the functionality you describe, and let you know what is involved.
  • Define your goals - Beyond features, think about what you want your site to accomplish for your business. Goals such as expanding your customer base, branching into online sales, or supporting your brick and mortar operation can be translated by a web design company into specific services you require.
  • List your resources - Define what parts of your web site project are already covered. Has hosting been arranged? Is there anyone in-house to manage the site once built? Is a marketing staff available to support the completed web design? By noting existing resources, your web design professional can more accurately gauge the breadth of your needs.
Choosing a Web Site Designer
 
No two web design firms are exactly alike, and it is important to match your needs with services offered. Before seeking a professional web designer, clearly determine your requirements with these questions:
  • Are specialized graphics and logo design needed?
  • Would a basic web template meet your needs, or would custom web site design work best?
  • Do you need the expertise of a firm specializing in small business web design, or would a company focusing on large business be preferred?
  • What, if any, advanced web development (database creation, customized shopping cart software, etc) do you need in addition to web site design?
  • Do you need web design services and support on a full time or freelance basis?
Clearly identifying your expectations greatly narrows the field, and simplifies finding the most qualified web site design provider for your project.

 
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